The image at the top of this post was once the Twitter banner of billionaire Betsy DeVos until she got busted for it. What makes the image so controversial is the blatant product placement. Those little white boxes that look like something out of the movie Repo Man are for a “boxed water” product sold by the company Boxed Water is Better LLC whose tagline is “Boxed Water is Better”.
Among The Windquest Group’s portfolio of companies is Boxed Water. In fact, The Windquest Group’s address listed on an SEC filing (201 Monroe Ave. NW, Suite 500, Grand Rapids, Michigan 49503) is the same as the address listed on Boxed Water’s contact page.
Boxed Water is pitched as an environmentally-preferred alternative to plastic water bottles. Their packaging, according to their greenwashing marketing effort, is 74% paper (“…made from trees, a renewable resource”!) and is recyclable (as are plastic PET water bottles, by the way, which are far more likely to actually BE recycled.)
In February of this year, Boxed Water put out a press release saying they were going to donate “11,520 units” to Flint to help with the catastrophe of the Flint water crisis. Assuming a “unit” is a 24-pack of 500 mL boxes, this is a tiny drop of water in the ocean needed to sustain the beleaguered city (Michael Moore estimates that 20.4 million 16 oz. bottles of water would be needed per day in Flint.) This faux altruism was promoted by the company who said they would donate one case of Boxed Water for every case purchased by customers:
— Boxed Water (@boxedwater) March 11, 2016
In other words, they were using the Flint water crisis to promote sales of their boxed water product, the one being hawked in Betsy DeVos’s Twitter banner for awhile. No further donations were ever mentioned after the initial press release in February, even on The Windquest Group’s Boxed Water page.