As promised, Uber is now tracking you even when your ride is over. The ride-hailing service said the surveillance—even when riders close the app—will improve its service.
The company now tracks customers from when they request a ride until five minutes after the ride has ended. According to Uber, the move will help drivers locate riders without having to call them, and it will also allow Uber to analyze whether people are being dropped off and picked up properly—like on the correct side of the street.
"We do this to improve pickups, drop-offs, customer service, and to enhance safety," Uber said. In a statement, the company said:
We’re always thinking about ways we can improve the rider experience from sharpening our ETA estimates to identifying the best pick up location on any given street. Location is at the heart of the Uber experience, and we’re asking riders to provide us with more information to achieve these goals.