from http://hbswk.hbs.edu/item/where-will-pok-mon-go-with-your-personal-information?cid=spmailing-13218037-WK%20Newsletter%207-27-2016%20(1)-July%2027,%202016

"Shih: One of the things they cleverly do is ask users to sign in using their Google account (or by establishing a new account). When you use something like Google Maps, Google keeps records and can mine that data to see where you’ve been and what you’ve been doing, and then sell you things based on that. Niantic or Nintendo will be able to take that a step further, not only tracking where you’ve been but seeing how you respond to various stimuli in going after these particular targets. They’ll have an immense pool of data that they can mine and that’s very powerful. It’s also, for people like me, quite scary. I installed the game because I wanted to play with it and see what it was like, but I’ll probably uninstall it because I don’t necessarily want people to know that much about me. That said, it’s a really clever, creative way of compiling all that data.

It has a lot of potential for misuse and could cause safety problems. It’s going to mine a load of data. The question is: do people really want to share that much information? The bargain on the modern internet is: “You’ll give me services in exchange for my data.” But I don’t think, in general, people are aware of how much these internet companies know about them. The privacy issues are the part of this that warrants the most discussion."

rest at http://hbswk.hbs.edu/item/where-will-pok-mon-go-with-your-personal-information?cid=spmailing-13218037-WK%20Newsletter%207-27-2016%20(1)-July%2027,%202016

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s