jezbel witha great take down: http://jezebel.com/breaking-annoying-rich-people-feel-deep-affinity-fo-1562774203
"Rich people + fashion + international destinations? Sigh, we all know where this is going, but it still fucking sucks…
"I’ve never been to Africa, but I feel like I have this deep affinity for it," Ms. Hanley Mellon said. "I’ve read every Hemingway, we collect Peter Beard, I’ve watched ‘Out of Africa.’ It touches your soul to visit and smell the smells, and you can’t recreate the experience without immersing yourself."
"…In the old days you’d have to travel to India or China for inspiration, and these days you’ve just got Pinterest boards and you can create looks from home."
LOL "DEEP AFFINITY." You can’t make this up!"
Nicole Hanley Mellon and her husband, Matthew Mellon. The two decided early on in their relationship that they would collaborate on clothing, adding to their collective history in fashion.
Benjamin Norman for The New York Times
By MARISA MELTZER
April 11, 2014
“It’s a good story. Do you want me to start, love?” Nicole Hanley Mellon asked her husband, Matthew Mellon, on a recent Friday. The couple were seated in the living room of their apartment in the Pierre hotel, telling how they met in 2006 at a wedding in Palm Beach, Fla.
“My breath was literally taken away,” said Mr. Mellon, 50. “I knew instantly. I was rocketed to the fourth dimension. It was a metaphysical overtaking. I called my ex-wife and my mother and said, ‘I met my future wife.’ ” That ex-wife would be Tamara Mellon, the co-founder of Jimmy Choo and a namesake clothing line, with whom Mr. Mellon has a daughter, Araminta Ann Mellon, 12.
It’s all very cordial: In the fall, Mr. Mellon and Ms. Hanley Mellon, 36, plan to introduce Hanley Mellon, their own clothing line.
They are not exactly starting from the gutter. Mr. Mellon, who comes from the Mellon and Drexel families of Bank of New York Mellon and Drexel Burnham Lambert, grew up in New York City, Palm Beach and Northeast Harbor, Me., and went to the University of Pennsylvania. The walls of the pad he and Ms. Hanley Mellon share at the Pierre are lined with paintings by Andy Warhol, Jean-Michel Basquiat, Damien Hirst, Peter Beard and, Mr. Mellon said, “Taylor Swift.”
“You mean Sam Taylor-Wood,” Ms. Hanley Mellon said.
Mr. Mellon’s initial foray into fashion was as the creative director of Jimmy Choo’s collection of men’s shoes. After Tamara Mellon, whom he met at an Alcoholics Anonymous meeting in 1997, decided she no longer wanted a men’s line (“She wanted to create the best women’s shoe,” Mr. Mellon said), he founded Harry’s of London, named for his grandfather Harry Stokes, selling dress shoes with sneaker soles. (In 2006, a majority stake in the company was sold to the Richemont Group, the Swiss luxury-goods holding company.)
He jokes that Ms. Hanley Mellon, at 14 years his junior, forgets that he has “had a whole other life before we were married.” That included working in the music industry in Los Angeles for a decade before meeting Tamara Mellon. Although the two divorced almost a decade ago, they remain close enough that she attended the Hanley-Mellons’s wedding in 2010, an elopement of sorts at Diane von Furstenberg’s house on Harbour Island in the Bahamas.
Ms. Hanley Mellon grew up in Greenwich, Conn. After studying at Trinity College, she worked at Ralph Lauren and was a buyer at the Intermix chain of boutiques. She had a short-lived clothing line and boutique, both named Hanley.
The two decided early on in their relationship to collaborate on clothing, but “we moved to California for two years, got married and had two kids,” Ms. Hanley Mellon said. (Force Hanley Mellon, 3, and Olympia Drexel Mellon, 1, were not in the room during the interview. There is also a teacup Yorkie named Tuleh, named for the clothing label where Ms. Hanley Mellon interned.)
The couple started slowly with hanleymellon.com, a lifestyle website that has fashion articles (“For Nicer Weather Days” features a Balenciaga bag, $1,485, and Mulberry coat, $3,000), posts on the perfect crop top featuring portraits of Ms. Hanley Mellon, and collages of images they find inspiring.
The Hanley Mellon line will have 10 pieces of clothing, including a coat and blouses meant to be wardrobe staples for a jet-set life, priced from $250 to $2,000. Each collection will be inspired by a different place in the world, with New York City being the first.
And then, who knows?
“I’ve never been to Africa, but I feel like I have this deep affinity for it,” Ms. Hanley Mellon said. “I’ve read every Hemingway, we collect Peter Beard, I’ve watched ‘Out of Africa.’ It touches your soul to visit and smell the smells, and you can’t recreate the experience without immersing yourself.”
Of course, being mobile has many connotations in the age of new media, which Mr. Mellon feels ambivalent about. “In the old days you’d have to travel to India or China for inspiration, and these days you’ve just got Pinterest boards and you can create looks from home,” he said. He does have an Instagram account, asliceofmellon, despite believing that “technology has made us lazy.”
But Mr. Mellon is an unabashed fan of embracing new technologies, including Bitcoin, which the company accepts as payment and to which he was introduced by the venture capitalists Cameron and Tyler Winklevoss.
“Now we just need a hashtag,” Ms. Hanley Mellon said.